Buy Less (English)

BUY LESS


In our consumerist society it’s really difficult to change the widespread habit of buying what is not
necessary. But to buy what we really need is more than useful, from a economic and environmental
perspective, in fact to buy recyclable plastic and bamboo stuff, so-called “eco-friendly products”, could
be much better than disposable plastic, but it’s far away from actually having a zero impact. Even
recycled plastic is produced by releasing lot of dregs between poisonous gas and non recyclable
refusal substances, in fact plastic can be just partially recycled (43,5% in Italy) and the machineries
for product it emit almost the same CO2 quantity of normal manufacturing industries; the remaining
plastic goes for the majority (40%) in the incinerators, but for a consistent 16,5% it ends up in the
landfills, where it gets forgotten between decomposing waste seriously endangering the environment.
But why not to buy is better than buy bamboo? Apart from the emissions produced during
manufacturing, being an organic material it shouldn’t be threatening for the environment. However
it’s easily noticeable that often the products aren’t completely made out of bamboo, but they’re
glazed, they have aluminum lids, wraps and so on, deventing non recyclable. 


How to contain the shopping impact, completely delete it and buy smartly 
“Do I really need it?” Simple, but useful, this well-known question correctly developed can be really
helpful for judging if something is worth to buy, because of its essential need or because it makes us
happy. We do need the electric toothbrush instead of a normal one, because we want a better oral
hygiene, but are we actually willing to left our habitudinal toothbrush, or to prefer the new one even if
we have to charge ir and change the bristle so often? Wouldn’t it be better if we buy the bamboo
version two shops away and wait, instead of wasting the just-bought one for a better one? Will it be
more comfortable, more modern, cheaper, more useful, more matching or more whatever you need
it to be? Let’s pretend we’re using the electric toothbrush during a regular day, when we’re about to
go out, maybe we may have to be fast, and we have to brush our teeth, here the new toothbrush
takes over, it’s more comfortable, faster, perfect. But while going out, we forget to charge it and in
the evening we’re there, while we can’t brush our teeth complaining about the fact that we had to
choose another toothbrush. This is an example, evaluating the pros and cons of the product’s effect,
obviously it’s different for everyone, so you have to “handle it yourselves”. The key is to imagine not
only an actual use of it, but also the feelings and thoughts in your head during the usage. Some people
are not able to, so they do trial periods, something less abstract. It’s important to respond with
sincerity to this type of interrogation.
We’re really good, as humans, to pollute and find excuses, and in this camp excuses are our worst
enemy. Between the tricks to fight the consumerism, for example, you can buy that amazing product
24h later, this helps contain impulse buying, that is a sudden desire to buy something without
considering its usefulness, affordability… for example when we pass near a bar and we buy a juice
bottle, because everytime we go there we’re used to take it. 
When we go out with friends we buy chips, because other buy them too, when we pick a beads
bracelet at the festival, because we can pick it only once a year. For avoid this unpleasant
eventualities we could cancel our subscription to catalogues and so and try not to go to shopping
just for its own sake. 
It’s just like when people killed animals just for fun, over time we were able to reduce this bad habit.

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